The most popular character for children in Korea. we call it 뽀통령. It means Poresident(Po+president).

Pororo Taxies to run in Seoul streets / Yonhap Taxis decorated with images of the popular cartoon penguin "Pororo" will debut on the streets of Seoul this week, the Seoul Metropolitan Government (SMG) said Tuesday. Twenty "Pororo Taxies" will operate for six months in a campaign to improve the reputation of cab drivers, SMG said. "Taxi drivers have a reputation for rejecting customers and aggressive driving. We wanted to improve the way people think by adding the fun factor to cab rides for citizens, especially children," SMG said in a press release. The cabs will have Pororo-themed safety belts and stuffed dolls in the backseat. Running on a reservation-basis, the taxies can be booked on Seoul's Public Service Reservation webpage (www.yeyak.seoul.go.kr/main.web). Fares will be the same price as other cabs in the city.